WHY I CHOSE PODCAST - HOW IT CONTRIBUTES TO MY MEDIA PROFESSION

 

    MY DECISION AND IMPLICATIONS FOR CHOOSING AUDIO PODCAST                                                  AND MULTIPLE SPEAKERS 

MULTIPLE INTERVIEWEES

The issues the society cannot be addressed by one individual because one individuals’ view can be biased and I believe that collaborated story is more credible. That points to my reason for choosing multiple speakers whom I interviewed.

Society’s problems are too big and complex for one person to solve or explain alone. If only one person shares their opinion, it might be one-sided or influenced by their personal experiences. No matter how knowledgeable they are, they can’t represent everyone’s views.

That’s why I chose to include multiple speakers in my project. By interviewing different people, I can share a variety of perspectives and make the story more balanced and fairer. Hearing from different voices helps create a clearer, more complete picture of the issues.

Each person I interviewed brings their own experiences and ideas, making the conversation richer and more relatable. This way, more people can see themselves in the story, and it feels more real and trustworthy.

Involving multiple people makes the story more honest and helps it connect with a wider audience, rather than feeling biased or one-sided.

WHY AUDIO?

I chose to focus on audio content for a very clear reason. Audio is easy to share and can reach a lot of people quickly. I also thought about the current tough economic times. Audio is cheaper to download and share compared to video, which uses more data and costs more. This makes it easier for people to afford my content without worrying about high costs, i.e. buying expensive mobile data.

Another advantage is that audio can be played on radio stations, like MMU Radio, we have many other radios in Nairobi, which helps reach even more people, including those who may not have internet access. Whether it is through radio or online, audio makes it possible for my message to reach different audiences.

In short, I chose audio because it is affordable, easy to access, and can reach a wider audience, helping more people hear my message without any extra financial strain.

IMPLICATIONS

Building trust

Including multiple voices on my podcast the content becomes more reliable and can be trusted. When different people share their views, it shows that issues are real and that they affect great mass and not just an individual. In this way trust with audience is created. This collaborative approach leaves a stronger impression

Reaching Broader audience

Featuring multiple speakers makes content appealing to larger audience and making them to at least connect with at least one of the voices or viewpoints shared thus increasing the chances of engaging more people.

Fairness

Having different perspective helps avoid bias. There is avoidance of only one side of the story, presenting different angles thus balancing the content. If this is not done there is a possibility of criticism to the views that the content is one-sided of wants to propagated specific agenda. 

HOW PODCASTING CAN CONTRIBUTE TO MY PROFESSIONAL DEVELOPMENT

Podcasting is offering to many ways for me to grow both personally and professionally. One big benefit is that it is helping me learn more by doing more research in the field of podcasting. As I explore this field further, I will develop a deeper understanding of the industry. I am on a sure path to achieving this goal.

Podcasting is also helping me get better at public speaking. By recording podcasts regularly, I am improving my clarity, confidence, and ability to deliver a message effectively. I am also improving my interviewing skills, learning how to ask good questions and have engaging conversations with my guests.

Another advantage is learning how to create content, including audio editing, writing scripts, and marketing. These skills are important for making high-quality podcasts that people want to listen to. By inviting guests on my podcast, I have the chance to connect with leaders and innovators, which could open up new career opportunities.

Podcasting also giving me a chance to showcase my expertise and build a reputation as a leader in the field. It serves as a platform to highlight my values, vision, and professional journey. The content I create is also been turned into blogs, social media posts, or videos, which is helping me improve my digital marketing skills.

Having a podcast is a great addition to my portfolio and CV, making me stand out from others in my field. By organizing episodes, managing guests, and marketing the podcast, I am learning project management. Working with co-hosts, producers, or editors is helping me improve my teamwork and collaboration skills.

To climax it all, podcasting is and will continue to teach me entrepreneurial skills, like branding, engaging with an audience, and generating revenue.

Isaac Maina Kirigwi
MCS Student
Multimedia University of Kenya.